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19 February 2020Êîìàíäà ÂÊîíòàêòå

VK App: New and Improved

VK App: New and Improved, image #1

Big changes are never easy. Do you remember how we had to forgo the old wall, completely redesigned the website and returned the lower menu to the app? These changes were all necessary for VK to remain a user-friendly and easy-to-use platform.

The last time we made major changes to the app was two years ago. Since then, a lot has changed; there are new mini apps, trends and tools. The time has come to put all of this in order and lay the groundwork for the future.

Introducing the new version of the VK mobile app. Some users already have the updated app, and it’ll become available to everyone over the next few weeks. It was even possible to get it all the way back in October by scanning a special QR code. After three months, we asked one hundred thousand of these users to rate the updated app. 71% of those who voted said they liked the new version more than the previous one.

VK App: New and Improved, image #2

We updated the designs of the sections, improved navigation and added even more features for communication, self-expression and doing everyday tasks. Now everything is in its place, just as it should be.

The five updated tabs at the bottom of the screen — News, Explore, Messages, Friends, and Profile — provide instant access to the most important sections of the app.

News — For Content

In this tab, you’ll find stories, wholesome (and not so wholesome) memes, videos and everything that we’re already used to seeing in the news feed.

Next to your news feed you’ll find the Recommendations section, which is now called “Discover”. Just swipe left on your news feed and the “For You” section of the “Discover” feed will open automatically. Here, you’ll find posts that were selected for you based on your interests and what you usually read. Continue swiping left to switch between a variety of different thematic feeds.

VK App: New and Improved, image #3

Since the bell icon is now located in the first tab, you’ll be able to open your notifications quickly while browsing the feeds.

Explore — For Services

Users have been able to take care of a whole variety of tasks on VK for a while already. This not only includes chatting or looking at content from friends and communities but listening to music, transferring money, and binging on games. With the VK Mini Apps platform, the possibilities of what everyday tasks mini apps can help you take care of are endless. This is why VK is called a super app: it has everything.

The second tab is the place to explore the different services on VK. Here, you can find Search, Communities, VK Pay, the VK Mini Apps platform and all of our streaming services, such as Music, Videos, Live Streams and Podcasts.

VK App: New and Improved, image #4

Here you can manage your subscriptions and communities, keep track of upcoming events, listen to your favorite songs and find new podcasts. You can also watch videos and live streams, buy products and services using VK Pay, and book taxis or order delivery all through VK Mini Apps.

A small but pleasant detail: when you’re listening to music, you’ll see a mini player in every tab. Now, if a Philipp Kirkorov song suddenly starts blaring from your phone, you don’t have to fumble around to get to the music section to pause it.

Messages — For Chatting

All of the work on the new design started with the messenger. We removed unnecessary dividers and the bulky blue header as well as updated the icons and font. This way, we got rid of some distracting visual elements to help direct the focus to chatting and content.

Left: old design. Right: new design
Left: old design. Right: new design

Friends — To Connect and Stay in Touch

Now with the Friends section right in the main menu, your friends will always be nearby. Here, you can accept new friend requests, search for friends or add them using QR codes. You’ll also see which of your friends are celebrating their birthday today and send them a gift with one tap.

VK App: New and Improved, image #6

Profiles also got a makeover. If you go to a friend’s profile, you’ll be able to quickly call them, send them money and gifts, and turn on new post or live stream notifications. A short description and large block with photos will help you keep up-to-date on what’s new in their lives.

Profile — For Self-Expression

You can now get to your profile right from the main menu. Sharing your thoughts and posting new photos is now even easier. Looks like it’s time to update your profile picture!

Let’s say you meet someone in a cafe or at a lecture and want to add them on VK. Instead of having them look for you by name or nickname, all you have to do is have them scan your profile’s QR code and your profile will pop right up.

VK App: New and Improved, image #7

So what happened to bookmarks, documents and memories? These and some other sections can be found in the side menu, which you can open by swiping left on your profile. You’ll find all your settings here as well.

It’s our constant goal to make the interface as simple as possible. A lot has changed, and it might seem unusual for now, but soon we won’t even begin to imagine how the VK app could be any different.

Enjoy the update!