Ad analysis and statistics

Statistics export
You may download your VKontakte advertising statistics in the Statistics Export section. The data may be downloaded as a file or compiled in a convenient format.


Specify the criteria to retrieve the data that you want to receive.

Advertisements
  • All advertisements – the general statistics for advertisements will be exported (impressions, transitions, etc.).
  • Records in communities – detailed data on advertising records will be exported. Statistics can be obtained for the whole period only.

Type of reporting
  • Effectiveness of advertisement – quantity and quality indicators of advertising from the advertisement page will be downloaded.
  • Demographic data – demographic and geographic aspects of the advertisement audience will be exported.

Reporting period
Statistics for a selected period is exported: by days, by months or for the whole period.

Summing up
By summing up, you can choose how to export statistics: for the entire advertising account or separately for each advertising campaign.

Display format
The parameter allows you to specify the format of downloading the statistics – Excel, CSV (standard or multilingual) or web interface.

Start/end statistics date
The period for which the statistics will be downloaded.
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