Once upon a time, we set a goal to create a simple and comfortable way for communicating and exchanging information. To accomplish our goal, we created numerous tools for finding old and new friends, uniting with others based on interest, messaging, developing personal businesses, sharing favorite music and reading interesting articles and news. It wasn't technology, but rather users who gave our platform meaning and breathed life into it. People are the most important part of VK.
Today VK has over 97 million users from all over the world, and among them are many creative personalities who realized that the fruits of their imagination could be interesting for others. As a result, they become popular. Anyone can become a content creator on VK, regardless of whether you write music, draw comics, review video games or cover the news in your city. On VK you can always find an audience of like-minded people. The main thing is you simply do what you love and enjoy doing it, then our platform will help you with everything else so that you can get the most out of it.
We are proud of how VK has become the largest website for creators, and over the past year we have done considerable work developing machine learning technology and artificial intelligence. After all our efforts, today we are launching a fully-updated mobile app using the work we have done so that authors may develop themselves.
New suggestion service
In order for you as a content creator to consistently expand your audience, we have launched a new "Suggestions" section that provides you the service of showing your stories and posts to users who have not yet subscribed to you but may still be interested in your work. Thanks to this new service, you can find and enlarge your audience quicker while creating unique and interesting content.
Currently 85% of VK users have enabled the smart feed, which highlights the most important news updates according to personal interest. If you create unique and high-quality content, then your followers will find it.
Also, over the past year due to the improvement of algorithms supporting the smart feed, we managed to increase the average number of user views by 30%. These improvements thus allow creators to reach an even higher portion of their followers.
Just as important as gaining popularity is being able to maintain it. To help creative people maximize what they get from our platform and handle VK tools, we will launch "Prometheus" in early October. "Prometheus" is a special search mechanic and support tool for interesting creators and communities. An artificial intelligence will constantly locate creators of unique content and track their achievements.
Regarding publications marked to receive special attention, creators or their communities will receive special badge 🔥, increased coverage in the Suggestions section and tips on how to effectively develop their creativity.
The badges are issued for seven days, the same duration of support coverage, but creators can get a "fire" an unlimited number of times. Creators who continue to delight audiences through new works will again be given special attention by "Prometheus".
It's not just about the beautiful mark, as pages with "fire" are included into the Suggestions section for users with similar interests. Creators then increase their coverage, acquire more attention and gain new followers. All of these actions provide a lift to success.
Additionally, constant information support is provided through the means of a specially trained bot that instructs how to properly use VK tools and interact with one's audience. Moreover, data on how the page or community statistics changed following VK support will be shown.
Subscribe to the community "VK with Authors" and follow the latest updates.
No system can develop effectively without some capability of monetization. Since 2014, an advertising exchange connecting communities and advertising has existed and been developed. Then in September, we started allowing communities to post native advertising, and in April, we launched the Ad Network in closed-test mode, which allows the automatic monetization of your community's coverage. Once connected to the advertising network, the community administrator needn't take any additional actions to generate revenue as VK takes charge of attracting and supporting advertisers.
As of now, the advertising network is accessible to all communities that meet the specified requirements.
VK is a platform where whole subcultures developed, bright stars were lit and talented people began their respective journeys. Some found themselves and achieved popularity. Others created a successful public page and became a millionaire, and yet others found their favorite audience to interact with.
As you see, we constantly create new tools to ensure that creators feel comfortable using our platform. Soon more new features will be launched, so join now and share your creativity. Everything else will be done by VK.